New York Magazine has a piece on the opening of Vogue's new online archive that only narrowly misses fainting with excitement.
Vogue's much-hyped archive website goes live today, and as promised, it contains every single page from every issue dating back to the magazine's American debut in 1892. According to Vogue's press release, the site is searchable by decade, brand, designer, and photographer; you can also sort results by articles, images, covers, or ads. It's a wildly impressive undertaking to organize such a massive amount of information, and bravo to Vogue for providing a great tool for researching the historical context of moments in fashion and society.
Felix Salmon adds:
The ad content alone is hugely valuable: it’s almost impossible, right now, to follow the course of, say, Dolce & Gabbana’s ad campaigns from inception to date, or to follow the career of a star model or photographer as they move back and forth between expensive editorial shoots and much more expensive ad shoots. The Vogue database even allows you to search by individual garment — again, giving you the opportunity to see how a certain pair of shoes, say, is portrayed in different contexts.
The people who really need this kind of information are professionals who happily spend $131 on lunch and will be equally happy to spend the same amount on a month’s access to the Vogue archives.
It'll be interesting to see if there are institutional subscriptions-- will Fashion Institute of Technology or RISD give its students access.