Krugman's latest post about Google:
scammers and spammers are doing their best to game the search engine, and in the process making it less useful to the rest of us. And people are turning to other search engines that are less affected, precisely because they’re less pervasive and the scammers and spammers haven’t adapted to them.
This makes me think of sex.... I’m not quite sure what search-engine sex would involve. But Google apparently needs some.
To be fair, it's not the worst analogy: Friedman would have cast it as an insight that came while sharing a Cinnabon with a Mumbai cab driver in Lufthansa business class.