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I'm afraid I'm being a cafe zombie this morning, trying to squeeze in some writing at Bettola before I go hear a talk about neuromarketing.
[To the tune of Alanis Morissette, "Uninvited," from the album "City Of Angels: Music From The Motion Picture".]
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I'm a research director at the Institute for the Future, a think tank in Silicon Valley. I'm also an Associate Fellow at Oxford University's Saïd Business School, and a Senior Research Scholar in the Science Technology and Society program at Stanford University.
At the Institute, I work on the future of science and technology. In my free time I'm working on a book on the end of cyberspace. More details are available in my c.v. (PDF). My first book, Empire and the Sun: Victorian Solar Eclipse Expeditions, was published by Stanford University Press in 2002.
I also keep up-to-date profiles on LinkedIn and Facebook.
The banner is from a picture taken by Anthony Townsend, while we were walking along Raday Utca in Budapest, Hungary, October 2007.
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Where is this?
Hi Alex, what's "neuromarketing"?
Thomas, Cph
Posted by: Thomas | August 03, 2005 at 01:49 PM
Shit,I seem to have slept in class -- neuromarketing is BIG -- 46.000 Googlehits.
Posted by: | August 03, 2005 at 01:54 PM
Turned out the talk was about the market for various kinds of drugs and technologies that operate at the neural level, to help people deal with everything from depression to Alzheimer's. Basic argument is that these are tremendously undermanaged, and cost societies a lot of money.
Overall it was interesting, but I came away hoping that some of the people who opt for neuroenhancers that make them a lot smarter will figure out how to deliver clean water to the several billion people who don't have it-- trickle-down innovation, as it were.
Posted by: Alex Soojung-Kim Pang | August 03, 2005 at 07:03 PM